Match your watch to your mood, your day, or your outfit. Bring watches that need some love back to life. Every strap is quick release, so the change is fast, easy, and tool-free.
GET MORE FROM ONE WATCH
A 20-second strap change can take the same watch from workday to weekend, familiar to fresh, quiet to bold.
Give the same watch a cleaner, warmer, sportier, or bolder look.
Keep it quiet today. Add color tomorrow. The watch can change with you.
A different strap can make a watch you stopped wearing feel exciting again.
Quick-release hardware makes the swap fast, easy, and tool-free.
Give one reliable watch enough range to work across more of your week.
Start with three essential looks or get six for the fullest range.
Use ADD TO YOUR PACK whenever you want another material, color, or mood.
ALL QUICK RELEASE · 20MM
Build your 3-Pack for $49, or pick any six straps for $74.97, half off the one-of-each price. You pick every strap. Every strap is quick release and made for compatible 20mm watches.
$70 of straps for $49. You pick every color.
You pick all three. Mix materials or repeat colors.
$149.94 of straps for $74.97. You pick all six.
You pick all six. Mix or repeat.
ADD TO YOUR PACK
Already have your pack? Add any available individual 20mm quick-release strap below. Add-ons do not change the pack lineup.
Quick release makes changing the strap fast and tool-free.
A different strap can bring an old favorite back into your daily rotation.
Made for watches with a compatible 20mm lug width.
Get more from the collection you already own.
FROM MORNING TO NIGHT
Start clean for work, switch to something relaxed after hours, or add color when the moment calls for it.
Black sailcloth or silicone keeps the watch sharp, simple, and easy to wear.
Suede or beige sailcloth softens the look for dinner, denim, or a more relaxed plan.
Orange silicone gives the same watch more energy when you want it to stand out.
The watch stays on your wrist. The strap changes the way it shows up.
Choose Your PackSAME WATCH. DIFFERENT ENERGY.
Same watch. Different strap. A completely different feel.
HOW QUICK RELEASE WORKS
Every strap on this page has a quick-release lever built in. Slide the lever, remove the strap, and click the next one into place.
Change the strap without a tool or a trip to the watch shop.
Confirm that your watch uses a 20mm lug width before ordering.
Technical texture that makes the same case feel sharper and more casual.
A softer, richer look that can make a familiar watch feel completely different.
Flexible, easy to wipe down, and ready for stronger colors.
Leather and suede prefer dry wear. Silicone is the better choice for sweat and water.
GET MORE FROM WHAT YOU OWN
The easiest upgrade may already be sitting in your watch box.
Before you spend hundreds or thousands on another watch, give the one you own another way to show up.
Choose Your PackWHY 1GW STRAPS
The right strap can change the color, texture, comfort, and personality of a watch in seconds.
Turn one dependable watch into a rotation that works with more outfits and occasions.
Pick every strap in your pack. Three or six, your call, your colors.
Quick-release hardware makes the swap simple enough to do while getting dressed.
Move from black and brown to beige, gray, or bright orange without changing the watch.
THE 20-SECOND CHANGE
Change the strap while you are getting dressed. Use black for a clean everyday look, suede for warmth, or orange silicone when you want the watch to stand out.
The watch stays the same. The way it fits your day changes in seconds.
SEE THE DIFFERENCE
THE 1GW IDEA
“Change the strap. Change how you feel about the watch.”
“The best rotation starts with the watches you already own.”
“Quick release makes a 20-second change part of getting dressed.”
“A new look should cost less than a new watch.”
“Match the outfit. Match the mood. Keep the watch.”
WHY WE BUILT IT
“A good watch can stop feeling exciting before it stops being good.”
We built these quick-release packs to bring that feeling back. In about 20 seconds, you can match your watch to your mood, your day, or your outfit. Keep the watch you already like. Give yourself more reasons to wear it.
BEFORE YOU CHOOSE
Yes. Every strap shown on this page uses quick-release spring bars, so you can change the strap without tools.
About 20 seconds once you are familiar with the quick-release lever.
Three straps from the Sailcloth, Solid Silicone, and Woven Nylon lineups, all 20mm quick release. You pick each one when you order. $49 for the three.
Six straps you pick yourself from the lineup: Sailcloth, Solid Silicone, Woven Nylon, Silicone, Braided Canvas, and Suede Leather. All six are quick release and 20mm. $74.97 total.
Yes. Both packs are build-your-own. You pick every strap in your pack. Use ADD TO YOUR PACK to buy another strap separately.
No. The watch is shown to demonstrate the change. The offer includes straps only.
They are made for watches with a compatible 20mm lug width. Measure or check your watch specifications before ordering.
A strap can change the color, texture, and personality of a watch for far less than buying another watch.
Check each strap’s listed length and measurements before ordering.
Yes. Use ADD TO YOUR PACK to buy any available individual 20mm strap separately.
No. The built-in quick-release lever handles the change.
30 days, subject to store policy.
Yes. Individual straps remain available below the packs.
Unavailable add-on variants cannot be selected until they are back in stock.
Check your watch lug width and each product page for current availability, dimensions, materials, and hardware details.
Start with one pack. Add individual quick-release straps whenever you want another look.
PICK YOUR ROTATION
Build your 3-Pack, run the 5+1 Bonus Pack, or add an individual quick-release strap separately.
| 5+1 Bonus Pack · $74.97 | Build Your 3-Pack · $49 | Single strap | |
|---|---|---|---|
| Straps included | 6 | 3 | 1 |
| New looks from one watch | 6 | 3 | 1 |
| All quick release | ✓ | ✓ | ✓ |
| About 20-second change | ✓ | ✓ | ✓ |
| Compatible lug width | 20mm | 20mm | 20mm |
| Buying format | Pick 6 straps | Pick 3 straps | Individual |
| Best for | Best value | Starting rotation | One specific mood |
“(MAYBE?) The point is not to buy six more watches. It is to make one good watch feel right six different ways.”
Loading…
