AWC Retro Digital Sport

The retro square digital — alarm, chrono, dual time, actual 50m water resistance — in five colors for less than lunch for two.

Colin's Take

Every watch nerd knows this silhouette. The octagonal square digital is one of the most-loved shapes ever made, and this take on it packs a real feature set: alarm, chronograph, countdown timer, dual time, calendar, and an EL backlight. It's also the only watch in our lineup you can actually swim with. At 40 grams you forget it's on.

The Specs That Matter

• Movement: Digital LCD (battery, 1–2 years)
• Functions: alarm, chronograph, countdown, dual time, calendar, EL backlight
• Case: 43mm square resin, 13mm thick, 40g light
• Band: 18mm resin, buckle
• Water resistance: 5 BAR / 50m — swimming is fine

Why We Carry It

• The only true swim-rated watch in the lineup
• Retro digital is timeless — this shape has been cool for 40 years
• Five colors from stealth black to metallic blue

The Watch Nerd Stuff

This is a SKMEI-built digital (model 1299), a loving nod to the classic square multi-function digitals of the 80s. Resin case and band, 50m rating (swim yes, dive no), EL luminous display. It's a fun beater that costs less than replacing a strap on most watches, and it's honest about that.